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Should I Buy a BMW?

Are you wondering, “Should I buy a BMW?” or “Which is Better: BMW or Mercedes-Benz models?” When it’s time to start shopping for your next luxury car or SUV in Lafayette, these may be questions on your mind. BMW Concord is discussing the many reasons why BMW is the luxury brand that will enhance your current commute.



Award-Winning Vehicles

Below is how the automotive industry has recognized the BMW brand for their lineup in recent years:

2019 J.D. Power Dependability Award – Fewest problems reported by 100 car owners during the last 12 months with their 3-year old vehicle.

  • Most Dependable Compact Premium SUV: 2016 BMW X3
  • Most Dependable Midsize Premium Car: 2016 BMW 5 Series

2018 J.D. Power Quality Award – Fewest problems reported by 100 car owners during the first 90 days of ownership.

  • Highest Quality Compact Premium Car: 2018 BMW 4 Series
  • Highest Quality Midsize Premium SUV: 2018 BMW X6
  • Highest Quality Small Premium SUV: 2018 BMW X1

2018 J.D. Power Performance Award – Highest new car owner design and performance ratings after the first 90 days of ownership.

  • Best Performance Compact Premium SUV: 2018 BMW X3
  • Best Performance Small Premium SUV: 2018 BMW X1

US News Rankings

  • #1 Luxury Midsize Car: 2019 BMW 5 Series
  • #2 Super Luxury Car: 2019 BMW 7 Series

Kelley Blue Book Awards

  • #3 under 10 Best Automotive Technologies of 2019: BMW ConnectedDrive Stolen Vehicle Tracking Software

2018 International Engine of the Year

  • BMW i8 plug-in hybrid drive system won International Engine of the Year in its class category for the fourth year in a row

2018 Word Car Awards

  • World Performance Car: 2019 BMW M5
2019 BMW X3 interior


The Ultimate Driving Machine: BMW M Performance

The BMW M Performance series of models has been around for more than four decades, and during this time, BMW engineers have kept pushing the limits of production cars with race-track inspired power and agility for a stimulating driving experience. The fastest BMW ever built is the 2019 BMW M5 which goes from 0-60 mph in less than 3.2 seconds, and there is a wide selection of M Performance models from coupes to luxury midsize SUVs:

  • M2 Competition Coupe
  • M3, M4, M5, and M6
  • X5 M, and X6 M

The Height of Luxury: BMW Individual

BMW Individual is a luxurious line of custom features and options that enhance the appearance and feel of your BMW vehicle to make it uniquely yours.

“BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive.”

–Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH

You won’t find another model like yours on Lafayette roads with these options:

  • Custom Colors: Choose from exclusive hues like Ruby Black Metallic, Moonstone Metallic, matte finish options, color-shifting effects, and more.
  • Interior Materials: Choose from a variety of premium leathers like Full Merino leather, and warm up the cabin with fine-grain wood trim, silks, and more.
  • Personalized Touches: Select custom inlays, add signets and monograms, and even pick precious stones to outfit your BMW.

Brand Comparisons

BMW has proven to be a stand-out luxury car brand. But which is better, BMW or Mercedes-Benz vehicles? Or Audi? Or Lexus? Compare brand-to-brand and model-to-model to see which brand offers the features you want in your next vehicle.

  • BMW vs. Mercedes-Benz
  • Audi vs. BMW
  • Lexus vs. BMW

BMW Programs

Alamo drivers can take advantage of the incentive programs that BMW offers, which may not be available on other luxury brands:

  • BMW Military Program
  • BMW College Graduate Program
  • BMW Corporate Fleet Program
  • BMW Mobility Program

Explore Your BMW Options in Concord

Are you ready to step inside the luxury BMW of your dreams? Have you explored our inventory to find a new BMW for sale in Concord? Visit BMW Concord, and we will help narrow your search and get you behind the wheel of a new BMW that fits your driving needs the best. Contact us today to set up an appointment!

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1967 Market Street • Concord, CA 94520

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BMW Concord

1967 Market Street Concord, CA

Phone: (888) 707-2860


Phone: (888) 707-2862

1967 Market Street Concord, CA


Phone: (888) 707-2860

1967 Market Street Concord, CA


Phone: (888) 707-2861

1967 Market Street Concord, CA
37.9752461 -122.0445018
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BMW Concord
BMW Concord
1967 Market Street
Concord, CA, 94520 US
(888) 707-2860
BMW Concord 37.9752461, -122.0445018.