Gen M Tour
SECURE YOUR PLACE IN THE DRIVER'S SEAT.
You're invited to get behind the wheel of BMW M vehicles. Gen M Tour transforms a street drive into a hands-on experience with BMW M. Discover performance that's tailored to every generation. Take your place in the driver's seat of the M3, the genesis of the Gen M pedigree, as well as the thrilling M2 and the ultimate performance in the M5, featuring 717 horsepower.
All attendees will receive a $1,000 credit toward the lease or purchase of a new High-Performance M model, Electrified-Performance M model, or a Performance M model. We will also raffle 1 exclusive spot to our VIP Rally and Track event where the individual will enjoy an exciting 2 day event including a scenic road rally on July 19 and heart-pounding private track day at Weathertech Raceway Laguna Seca on July 20 with other BMW enthusiasts. Check out last year's event below.
Spaces are limited and are on a first-come, first-served basis.
Gen M Tour
BMW Concord
1967 Market Street, Concord, CA 94520
Saturday, June 13, 2026
Event Details
Coffee and pastries at 8:30 am to 11:30 am
Cars and Coffee at 8:30 am to 6:00 pm
Test drives begin at 10 am
Sunwise VIP Rally & Track Day