Sunwise VIP Rally and Track Day

Since 2021, the three BMW Dealerships of Sunwise Auto Group (BMW Concord, BMW of San Rafael and Weatherford BMW of Berkeley) have hosted VIP Rally & Track Day at the renowned WeatherTech Raceway at Laguna Seca. We invited a select group of BMW M customers to explore the power and precision of their vehicles during a two-day event. On the first day, we began at one of our BMW Dealerships located in the San Francisco Bay Area and cruised down the coast to Monterey. Guests enjoyed lunch on the beach and an evening cocktail reception.The second day was a full day at the famous WeatherTech Raceway at Laguna Seca. BMW enthusiasts experienced the thrill of driving their own high-performance vehicles on the track, alongside an impressive mix of BMW M cars, including fuel-powered, hybrid and fully electric models, all part of the iconic BMW family. These videos and pictures capture how thrilling it is to drive a BMW and experience precision maneuvering, high-speed action and world-class performance.

Truly an unforgettable event that brought our BMW M customers together to connect with fellow M owners, share their passion for performance, and experience the BMW community. There's nothing quite like taking a high-performance vehicle from the open road to the track, where its power and precision can truly be experienced. At WeatherTech Raceway Laguna Seca, guests had the opportunity to drive the Ultimate Driving Machine the way it was meant to be driven. All made possible by Sunwise Auto Group and hosted by BMW Concord, BMW of San Rafael, and Weatherford BMW of Berkeley.